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Social media is a new communication instrument; it appeared at the beginning of the 21st century. For the last 10 years, it has become as popular as offline communication. It is not surprising: social media helps people to communicate without borders, without reference to location, gender, age, profession, or political and religious views. Moreover, social media provides liberty of choice; you can be yourself or choose any image you prefer. Which images are more preferable for recruiters: successful businessman, super hero, movie star or mysterious stranger?

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